This rare Kellogg’s watch set was produced in 1982 by Atlantis. The set features four different Kellogg’s cereal characters with an interchangeable digital time piece. The four characters are Frosted Flakes’ Tony the Tiger, Froot Loops’ Toucan Sam, Sugar Smacks’ Dig ‘Em Frog and Sugar Corn Pops’ Poppy the Porcupine. The watches are approximately 8 ½” long with the strap. This rare Kellogg’s Cereal Characters watch set is in brand new, never used, mint condition.